bjlive is committed to protecting the personal data of every player on our platform. This Privacy Policy explains exactly what information we collect, why we collect it, how it is used, and what rights you have over your own data — in plain, honest terms.
These six cards summarise the most important data protection commitments bjlive makes to every registered player. The complete legal text follows in the sections below.
bjlive only collects personal data that is strictly necessary for account registration, KYC verification, payment processing, and regulatory compliance. We do not collect data for the sake of it — every data point has a defined purpose and a defined retention period.
All data transmitted between your device and the bjlive platform is encrypted using industry-standard SSL/TLS protocols. Sensitive account and payment data is stored in encrypted form and is never transmitted in plain text across any communication channel.
bjlive does not sell, rent, or trade your personal data to third parties for marketing or commercial purposes. Data is only shared with trusted service providers who operate under strict data processing agreements, or where disclosure is required by law.
When you deposit via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, bjlive processes only the transaction reference data required to credit your Wallet. Your full mobile wallet credentials and bank account numbers are never stored on bjlive servers.
You have the right to access the personal data bjlive holds about you, request corrections, request erasure in eligible circumstances, object to certain processing, and request data portability. These rights can be exercised by contacting bjlive support at any time.
bjlive uses cookies strictly to maintain session security, remember your login state, and understand aggregate platform usage patterns. We do not use third-party advertising cookies or share browsing behaviour with ad networks. Cookie preferences can be managed at any time.
1.1 This Privacy Policy ("Policy") is published by bjlive ("bjlive," "we," "us," "our"), the operator of the online casino and sports betting platform accessible at bjlive.lat. This Policy explains how bjlive collects, processes, stores, and protects personal data relating to users of the bjlive platform ("you," "your," "Player").
1.2 This Policy applies to all personal data collected through the bjlive website, any associated mobile web application, customer support channels, and any other point of contact between you and bjlive.
1.3 By registering an account on the bjlive platform or by continuing to use the platform after this Policy has been updated, you acknowledge that you have read and understood this Policy and consent to the data processing activities described herein to the extent that such processing is based on consent. Where processing is based on another legal basis, your consent is not required for that specific activity.
1.4 This Policy should be read alongside the bjlive Terms & Conditions and Responsible Gaming Policy, both of which form part of the contractual relationship between you and bjlive.
2.1 bjlive is the data controller responsible for the personal data collected through the bjlive platform. As data controller, bjlive determines the purposes for which and the means by which your personal data is processed.
2.2 Where bjlive engages third-party service providers to process personal data on its behalf — for example, payment processors, KYC verification providers, and analytics platforms — those providers act as data processors under written agreements that impose binding data protection obligations consistent with this Policy.
2.3 If you have any questions, requests, or complaints regarding bjlive's handling of your personal data, you may contact bjlive's data protection point of contact using the details set out in Section 16.
3.1 bjlive collects and processes the following categories of personal data:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, CNIC / passport number | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address | Registration & account updates |
| Financial Data | JazzCash / EasyPaisa account reference, bank account name, transaction IDs | Deposit & withdrawal processing |
| KYC Documents | Government-issued ID scans, proof of address, selfie verification images | Identity & age verification |
| Gaming Activity Data | Bet history, game session logs, win/loss records, bonus usage | Continuously during platform use |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Automatically on platform access |
| Communications Data | Live chat transcripts, support emails, feedback submissions | When you contact bjlive support |
| Marketing Preferences | Email/SMS opt-in status, promotional communication history | Registration & account settings |
3.2 bjlive does not collect special categories of personal data (as defined under applicable data protection law), such as racial or ethnic origin, political opinions, religious beliefs, biometric data for identification purposes, or health data, unless such collection is specifically required for responsible gaming compliance — for example, where a Player voluntarily discloses a gambling-related health concern when requesting self-exclusion.
4.1 bjlive collects personal data through the following means:
4.2 bjlive does not purchase personal data from data brokers or any other commercial data sources.
5.1 bjlive processes your personal data on one or more of the following legal bases depending on the specific processing activity:
6.1 bjlive uses the personal data it collects for the following purposes:
7.1 bjlive does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial purposes. Data is shared only in the circumstances described below:
7.2 All third-party data processors engaged by bjlive are subject to written data processing agreements that require them to process personal data only on bjlive's documented instructions, to maintain appropriate technical and organisational security measures, and to assist bjlive in meeting its obligations under applicable data protection law.
8.1 As an internationally operating platform, bjlive may transfer your personal data to countries outside your country of residence, including countries where data protection laws may differ from those in your jurisdiction.
8.2 Where personal data is transferred internationally, bjlive ensures that appropriate safeguards are in place, which may include standard contractual clauses approved by the relevant data protection authority, adequacy decisions, or other legally recognised transfer mechanisms.
8.3 Where data is stored on cloud infrastructure, bjlive uses reputable cloud service providers that operate internationally recognised data centre security certifications. The physical location of data storage may vary but is always subject to binding contractual data protection obligations.
9.1 bjlive retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to maintain your Account, and to comply with applicable legal and regulatory retention obligations.
9.2 The following indicative retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & identity data | Duration of account + 5 years post-closure | AML / regulatory obligation |
| KYC documents | Duration of account + 5 years post-closure | AML / regulatory obligation |
| Transaction records | Duration of account + 7 years post-closure | Financial records obligation |
| Gaming activity logs | Duration of account + 3 years post-closure | Dispute resolution / regulatory |
| Self-exclusion records | Indefinitely (or as required by licence) | Responsible gaming obligation |
| Support communications | 3 years from date of communication | Legitimate interest / dispute resolution |
| Marketing preference records | Until opt-out + 1 year | Consent & compliance |
9.3 Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with bjlive's internal data disposal procedures, unless retention is required to resolve an outstanding dispute, regulatory inquiry, or legal proceeding.
10.1 bjlive uses cookies and similar tracking technologies on the bjlive platform. Cookies are small text files placed on your device that allow the platform to recognise your browser and remember certain information about your session.
10.2 bjlive uses the following categories of cookies:
10.3 bjlive does not use third-party advertising cookies, retargeting pixels, or social media tracking scripts. Your browsing behaviour on the bjlive platform is not shared with advertising networks.
10.4 You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies may prevent some parts of the bjlive platform from functioning correctly.
11.1 Subject to applicable law and certain regulatory limitations, you have the following rights in respect of the personal data bjlive holds about you:
You have the right to request a copy of the personal data bjlive holds about you and information about how it is being processed. bjlive will respond to verified access requests within 30 days.
If the personal data bjlive holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain details directly in your Account settings; for other changes, contact bjlive support.
You may request that bjlive delete your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where processing is unlawful. This right is subject to regulatory retention obligations — bjlive cannot erase data it is legally required to retain.
You may request that bjlive restrict the processing of your personal data in certain circumstances, for example while the accuracy of data is being contested or while an objection to processing is being assessed.
Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive the personal data you provided to bjlive in a structured, commonly used, machine-readable format.
You have the right to object to the processing of your personal data where that processing is based on bjlive's legitimate interests. You also have an absolute right to object to the processing of your personal data for direct marketing purposes at any time.
11.2 To exercise any of the above rights, please contact bjlive support using the details in Section 16. bjlive may request that you verify your identity before processing any data rights request. bjlive will respond within 30 days and will explain the reasons if any request cannot be fulfilled.
12.1 bjlive implements mandatory age verification as part of its KYC process. Where bjlive has reasonable grounds to believe that a registered user is under 21 years of age, bjlive will immediately suspend that Account, cease processing gaming activity, and initiate an age verification review.
12.2 If a parent or guardian believes that their child has registered an Account on the bjlive platform or has otherwise provided personal data to bjlive, they should contact bjlive support immediately using the details in Section 16. bjlive will investigate and, where the concern is substantiated, delete the relevant data and close the Account without delay.
12.3 bjlive's responsible gaming tools include parental controls that allow adults to request that bjlive block access to the platform from specific devices or networks. For more information, visit the Responsible Gaming page.
13.1 bjlive implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include, but are not limited to:
13.2 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, bjlive will notify affected individuals without undue delay and in accordance with applicable regulatory notification requirements.
13.3 While bjlive takes all reasonable steps to protect your personal data, no transmission over the internet is entirely secure. You are responsible for maintaining the security of your own bjlive login credentials and for notifying bjlive immediately if you suspect that your Account has been compromised.
14.1 The bjlive platform may contain links to third-party websites or services. bjlive is not responsible for the privacy practices of those third-party sites and this Policy does not apply to them. bjlive strongly encourages you to review the privacy policies of any third-party website you visit.
14.2 Where bjlive integrates third-party game content from licensed casino game providers, those providers may process limited technical session data in order to deliver the game content. bjlive requires such providers to comply with data protection standards consistent with this Policy and to use player data only for the purpose of delivering the game service.
15.1 bjlive reserves the right to update or amend this Privacy Policy at any time. Where changes are material, bjlive will notify registered Players by email or by posting a prominent notice on the bjlive platform, and will update the "Effective Date" at the top of this page.
15.2 Your continued use of the bjlive platform following notification of material changes constitutes your acknowledgement of the updated Policy. If you do not accept the changes, you may close your Account by contacting bjlive support.
15.3 bjlive recommends that you review this Policy periodically to stay informed about how your personal data is being handled.
16.1 If you have any questions, concerns, or requests regarding this Privacy Policy or bjlive's handling of your personal data — including requests to exercise your data rights under Section 11 — please contact bjlive using the details below:
16.2 When submitting a data rights request by email, please include your full registered name, the email address associated with your bjlive Account, and a clear description of your request. bjlive may ask you to verify your identity before processing the request.
16.3 If you are dissatisfied with bjlive's response to a data protection concern, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
We take privacy seriously so you can focus on what matters — enjoying cricket betting, live casino, and slots with full PKR support via JazzCash and EasyPaisa. Ready to play?
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